With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device

Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their emails. The feature, called Email Insights, accomplishes three main tasks, the company says. First, it allows them to preview how an email will look in up to 30 different apps across multiple devices. (It's working with a company called Litmus to create those previews.) Adam Steinberg, Silverpop's director of emerging apps, said that there was previously a lot of uncertainty and guesswork in the process ? for many marketers, the testing process previously consisted of emailing people they knew with different devices then asking, "How does it look?"

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