Baby boomers champion social media : Senior Living News ...

The number of baby boomers using social networking sites like Facebook has grown by 60% in just 6 years.

A?national survey by the Pew Research Center?s Internet & American Life Project, found 65% adults use social media sites ? 32% of this figure were aged between 50 and 64, which is up by 12% from previous statistics and marks a 60% rise.

Mary Madden, co-author of the report said: ?The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools. While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.?

However, usage of social networking platforms grew the most among those aged 65 and over ? a third of this age group said they use social media, indicating a 7% rise from last year?s results.

Over the course of the previous two years this age group has also experienced a 150% overall increase in social networking usage from 13% in?April 2009 to 33% in May 2011.?The number of baby boomers taking up social media rose from 25% to 51% during the same period.

Social media has experienced a massive rise in popularity since the introduction of Facebook and microblogging platform Twitter, which was launched just six years ago. Both sites are used by millions of people across the globe and have been favoured by businesses and celebrities who can advertise their products, interact with their customers and keep up with the latest breaking news in an instant.

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Source: http://www.carepoint.net/content/baby-boomers-champion-social-media-2433

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