WAYNE, N.J., Sept. 14, 2011 /PRNewswire/ ? Toys?R?Us, Inc. today unveiled some of the company?s key initiatives to win this holiday season at a special preview event in New York City with retail industry reporters. At the event, Jerry Storch, Chairman and CEO, Toys?R?Us, Inc., discussed the state of the company as it approaches the Christmas shopping season and lifted the curtain on some of the excitement Toys?R?Us? has in store for customers in the coming weeks. He was joined by Neil Friedman, President, Toys?R?Us, U.S., who added his unique insight as he enters his first holiday with the company.
?At Toys?R?Us, we believe that differentiation and innovation will set us apart and help us win with consumers this holiday season,? Jerry Storch, Chairman and CEO, Toys?R?Us, Inc., told reporters. ?We?ve worked to enhance our omnichannel offerings, expand our e-commerce fulfillment capabilities and deliver an improved shopping environment for our customers. Our team has spent the year preparing for the months ahead, and we are excited to see our holiday strategy unfold.?
During the event, Mr. Storch highlighted the company?s five consecutive years of positive comparable store sales in December. He also laid out what the company believes are its most significant competitive advantages heading into the holiday season, including differentiated product offerings, growing e-commerce business, enhanced omnichannel capabilities and improved store experience.
Differentiation is Key ? New Marketing Campaign to Highlight Unique Toy ?Finds?
At today?s preview event, Toys?R?Us showcased some of the exclusive products, specialty merchandise and unique ?finds? it will bring to customers this holiday as a result of a year-long search across the globe by the Toys?R?Us merchandising team. The company worked closely with manufacturers and inventors to offer select products, like My Keepon? and Air Swimmers?, and entire toy lines, such as Moshi Monsters? and The Trash Pack?, which are exclusive to ?R?Us? stores in the U.S. Also new to the company?s assortment are specialty brands that are not found at mass market retail locations, such as Uglydolls?.
Toys?R?Us continues to focus on growing its exclusive brands business by expanding lines with new products
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Article Source: http://finance.yahoo.com/news/ToysRUs-Inc-Raises-the-prnews-4162392414.html?x=0&.v=1
Source: http://www.tomtomgpsreview.com/toysrus-inc-raises-the-curtain-on-the-2011-holiday-shopping-season/
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