Amex Launches Pay By Tweet, Turns Purchases Into Adverts

Amex has extended its Twitter sync feature to enable customers who have synced their Amex account information with Twitter to also pay for certain products by tweeting purchase hashtags. Amex launched its original Twitter Sync feature last March -- to allow customers get discount deals by tweeting offer hashtags. Now the card company has gone a step further by integrating payment into Twitter.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/EOcVKZNFCCc/

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