A recent survey from goo Research into mobile phone location services, ie, these functions like foursquare, Google Latitude, and Facebook location was reported on (and sponsored by?) by AdverTimes.
Demographics
Sadly, to find out the full demographics I suspect one has to buy their paper magazine Senden Kaigi, which in their 15th May 2012 edition featured an article entitled ?Consumer Psychology in the SNS-facilitated mutual surveillance society?, of which this report is a digest. In Q1, the 2008 survey was carried out in December of that year with 2,077 respondents, and this year?s survey was in April with 2,214 respondents, all from the usual goo Research online monitor panel.
I?m reluctant to check in when out and about in town ? I?ve only attached location information to photos when I?ve been passing through commuting home; there was an interesting article a while ago about someone in Tokyo who used that sort of public information plus Twitter to find two people in real time through their mobile presence.
I wonder what the reasons are for smartphone users being more likely to reveal information ? is it that smartphone apps make it easy and fun to do, or is it that the people who want to reveal information tend to use smartphones? Perhaps if one buys the magazine one can find out!
Research results
Read more on: advertimes,check-in,goo research,privacyQ1A: To what degree do you feel reluctant to reveal information through check-in services?
Location information
? 2008 2012 At shop X doing Y 2% 3% At shop X 9% 14% In district X 22% 24% In town X, in city X 30% 22% Reluctant to reveal any location information 37% 37% Frequency of updating information
? 2008 2012 Real time 5% 8% Once a minute 2% 2% Once every five minutes 8% 7% Once an hour 20% 20% Once a day 23% 23% Reluctant to reveal any temporal information 39% 40% Q1B: To what degree do you feel reluctant to reveal information through check-in services?
Location information
? Feature phone Smartphone At shop X doing Y 3% 5% At shop X 12% 19% In district X 24% 25% In town X, in city X 21% 24% Reluctant to reveal any location information 40% 27% Frequency of updating information
? Feature phone Smartphone Real time 7% 11% Once a minute 1% 2% Once every five inutes 7% 7% Once an hour 19% 22% Once a day 22% 27% Reluctant to reveal any temporal information 44% 30% Q2: What kinds of companies would you allow to use your history of check-in service usage? (Multiple answer)
Company with privacy protection certification 42.4% Company with information security certification 36.8% Company with displayed privacy policy 29.3% Brand-name company 18.9% Company, shop that offers points, air miles, etc 15.3% Company, shop I often use 14.6% Technically-skilled company 11.5% A company with planning ability 7.4% Would not permit any 34.9% Other 0.3% Q3: What sort of rewards would you want for checking in at a shop? (Multiple answer)
Discount coupon to use at that shop 53.4% Points, etc that can be used at other unaffiliated shops 36.4% Points, shopping voucher, etc for use at that chain 31.7% One percent extra cash back for buying with a credit card 21.2% Information about events at that shop 9.2% Don?t want to check in to shops 26.0%
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