Building an Online Real Estate Agency

On November 3, 2012

The Internet is now the first port of call for a lot of buyers and sellers. Sellers research the market and local agents online before seeking appraisals, whereas buyers research for house and property listings. Real estate agents have taken the liberty of setting up their own website, covering their own advice and listings. This can be separate from the real estate agency they work for.

Obtaining a Licence

You will need to obtain a licence by completing a licencing course, as required by your state. This will give you the skills, knowledge, and relevant training to help manage your own online real estate agency. You will also learn how to handle your own marketing, management and sales.

Building Your Website or Blog

When starting your online real estate agency, you should use a good domain name and the software to run it. WordPress is a highly recommended program to use, which you will need to install for your site.

With WordPress, you?ll have to find a good real estate theme to design your website. You will be able to choose design templates, load any content type, and display lists and grids. The content you include will build your profile and brand.

Setting Up Real Estate Content for Your Site

To begin creating content for your site, you?ll need to search for property and houses to sell, buy, or rent on your own. You can try browsing through local advertisements, reading community message boards and liaising with your contacts. You will soon find people looking to buy, sell, or rent property. Fortunately, the people will start coming to you for their real estate needs once you?ve established your own website.

You could also arrange for home loan lenders, mortgage brokers, financial companies, and relevant individuals to advertise their property and services on your site. You can charge them per advertisement, or monthly subscription fees, for publishing their advertisements on the website.

Features on Your Site

Useful features to include on your site include:

• News and industry content.
• Advice for buyers, sellers and renters.
• Full listings of houses and property.
• Video content, including presentation tips and answering questions from users.
• ?About You? and ?Contact Us? sections.
• Appraisal and email alert forms. Automated emails will be sent to subscribers when new property listing content is added and matches a subscriber?s criteria.
• Testimonials.
• Recent sales or rentals.
• Real estate blog written by you.

Social Media Features

It will be a great benefit for you to use social media marketing to communicate your message and services. Facebook and Twitter are two of the most engaging platforms, as there are literally millions of users around the world with accounts. You will be able to reach up to thousands of people in your area.

If you are using Agentpoint WordPress for your sire?s software, you will be able to have automatic syndication with social networks. This will happen whenever you add content to your site, which will automatically be sent to your Facebook and Twitter accounts. Fortunately, this will save you time in managing your social networking operations.

Source: http://www.theginlady.com/index.php/building-online-real-estate-agency/

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