Affordable website designers are professional teams or firms which can pull together a positive website design package for small businesses for the right price. Small businesses often rush to establish an online presence in the hopes of garnering lots of traffic and online sales. Many will contract with web designers without investigating the designer's track record or web portfolio. The lure is a really cheap price with the promise of a top spot in the search engines within days. What they get for their investment is usually a template or "cookie-cutter" website that fails to differentiate the business from its competitors. Further, there is usually no immediate increase in traffic or sales as "promised."
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Alternatively, a small business may opt to do their website on their own or in-house. While not allocating any serious budget estimates or competitive research, a website is inadvertently designed to personal expertise and may not result in a professionally appealing design. Hence, no traffic or online sales result. Using professional, yet affordable, website designers will ensure a small business can get a coherent, online presence established to grow traffic and increase sales in a progressive manner. Professional web designers will analyze a small business goals and competition early in the design process. This analysis produces a focused target market for the business and develops the initial keywords and phrases necessary to leverage content and traffic.
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An online business presence should be easily tied to the physical aspects of the small business. The business logo, if it exists, is the primary thematic element tying the on and offline business together. Affordable website designers ensure the business logo is incorporated into the website theme. If no logo exists, graphic artists can produce several options for selection. Once complete the logo is trademarked and incorporated into all aspects of the business. With the "branding" completed in the website design, a unique identity emerges for a professional online presence.
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Content and linking strategies are the main tools of search engine optimisation (SEO). SEO is the process of making the website easily indexed and consumed by search engines. Natural, relevant and fresh content and links indicate the website has value and is used by the Internet consumer. Professional designers never use automated or randomly generated content to quickly over populate a website. A strategy for slow build-up of relevant, human readable content ensures quality traffic and higher placement with the search engines as an authoritative website. Investing in affordable website designers will pay a huge return on investment for a small business in repeat traffic and sales.
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James Allen is author of this article. To know more about affordable website designers, website design Brisbane and ecommerce website developer, please visit http://www.totalwebdesign.com.au
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