In an unexpected move, six of the largest hotel companies in the world have
partnered to launch a hotel search engine of their own, dubbed
Roomkey.com. The hotel companies hope that offering a 'personalized experience' and 'accurate information' will make travelers choose for them when they search for accommodation. Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and Wyndham Hotel Group teamed up to start Roomkey.com to, in their own words, "provide travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site".
Source: http://feedproxy.google.com/~r/Techcrunch/~3/xyavasvBc9E/
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