Leadership - Marketing and Advertising | Assist My Business - Social ...

The success of a business organization fundamentally depends on the quality of leadership that it has. Competent leaders will always ensure that an organization is ever on the right success path by developing and implementing accurate policies that help to propel the business to greater heights. So then, what are the qualities of outstanding leadership and who exactly fits the bill of excellent leaders who oversee the operations of the business corporations? This is one question that the owners or proprietors of such business will often ask themselves before setting out on a quest to recruit the brilliant minds to head their business. Well, psychologists will tell you that great leaders are born, while international business schools will undoubtedly tell you that leadership skills and qualities are taught and acquired! How true this is depends on your levels of judgment or precisely, a previous hand on experience with various people who have occupied managerial roles.

One thing that is for sure is that an exceptional leader is a combination of quite a number of factors, both natural and academic qualities. People might refer to phenomenal business leaders like the late Steve Jobs and Bill Gates as personalities whose academic record is not as flashy as, say the Chief Executive Officer of Research In Motion (RIM), Thorsten Heins. They may have dropped out of college at some point, but that did not hinder them from marching on to exploit their full potential. Perhaps in such instances, exceptions can be taken. Bill Gates and Steve jobs are sure iconic personalities who are role models of many in the techno-world we all live in today. However, it is particularly essential to note that these two iconic figures are not necessarily the practical managers of their particular corporations. Obviously, they have appointed personalities with exceptional managerial skills who have helped to shape Apple and Microsoft corporations respectively.

Other than efficient leadership, marketing strategies play an integral role in elevating a business organization to success. There are numerous marketing strategies, but none has certainly had tremendous impacts like the social media. Indeed, the innovation of computer technology and the subsequent invention of the internet have helped businesses to achieve their maximum potential. The internet has allowed creative minds to develop online platforms that offer various marketing and advertising tools. The social networks are such perfect examples of social media. Social networks like Facebook and twitter offer advertisement features in which the businesses can use to market their products and services. With the vast number of followers these social networks command from all over the world, it becomes even easier to reach an international audience who may in turn be potential clients or customers.

A vast majority of international business organizations have all utilized the use of social media to expand the accessibility of their products and services. Of these companies, technology and telecommunication firms stand out as the biggest users of social media, maybe because they are related any way! Good examples include; Sun Micro Systems, IBM, Ford and Dell among many others. When appropriately used, marketing and advertising using social media significantly reduces advertising costs, thereby increasing the profitability of these business organizations.

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